Are you trying to drive meaningful cultural change in your organization?
Awareness of corporate culture and the need to set the “right culture” is something that many CEOs, CFOs and HR executives are addressing in today’s workplace. Many are also talking about creating the right behaviors to drive meaningful changes in an organization. The problem is not employee training; it is setting the right tone, ideology and practice, that affect every aspect of a business. Even highly engaged employees fall back on old habits and become task-focused in the face of too much stress and too much to do, which can cause them to move away from the overall message and culture that the company wants to set.
How do you Influence Culture in Your Organization?
As a business leader, if you want to change or encourage anything, you have to start with behaviors. Transforming behavioral change is not about using knowledge, but rather simple interventions that engage basic human instincts. Companies use nudges to reduce absenteeism, increase productivity, improve communications, prioritize wellness and encourage health and wellbeing in the workplace.
Nudges disrupt a current process to encourage better choices and help organizations eliminate the barriers — which can be physical, social or psychological — standing in the way of behavioral change for their employees. Regardless of the goal, employers can foster real change within their organization by focusing attention on communication tools that can help reduce the barriers in the way. The easier it is for employees to see your messages, the more likely that they will respond with the right behaviors.
Workplace solutions, like Continuwell, have made it easy to deploy such digital nudges to encourage behaviors that benefit both employees and the organization.
Using Mobile applications to Encourage Behaviors
Mobile engagement apps invite employees to take action and help organizations communicate employees with events quickly and efficiently because they are done in their smartphones and don’t require employees to open email (which is associated with working). For example, one of our customers was able to encourage over 50% of their staff to sign up for a gym membership within the first month of setting the information in their mobile app.
Celebrating individual successes – no matter how small – can also boost morale, engagement and encourage other co-workers to consider how they can raise their performance. Used as a social driver, apps also make everyone’s performance visible, driving the entire team to perform better. They encourage friendly competition among employees. Rewarding individuals for achieving short-term goals, participating in surveys, or simply reading content, drives performance towards achieving the company’s objectives. This is particularly important in companies where employees from different departments don’t have the opportunity to engage with each other.
Whichever workforce processes a company decides to use, it is important to create a logical sequence and break tasks down into bite-sized pieces, making it easier for employees to get involved.
Are you trying to drive meaningful culture in your organization? Contact us to learn more about the solutions available at Continuwell and how we can help.