Solid employee benefits demonstrate that your company values your employees and it can give you an advantage in hiring top talent. Companies often go to great lengths to highlight their benefits to potential employees, as people take many of these factors into consideration when deciding on a job. However, once you’ve hired your top talent, how do you continue to highlight the value of your benefits plans and ensure that your employees take advantage of them? Not only are employees with good benefits happier with their employers, they also tend to be more productive and loyal.
To ensure employee utilization of company resources, it is important that they be easy to access and remember. Enterprise solutions, such as Continuwell, provide a premier employee engagement mobile application that enhances communication between you and your team, brings transparency to your organization, and places relevant information at your employees’ fingertips.
The ability to market and communicate benefits to your employees is a critical component of your engagement strategy. Employees who have access to information when they need it most are happier and more productive, rather than the employee who needs to take the time to dig for information.
Also, seamless communication helps build engagement with your team. Many companies rely on email to communicate with their employees regarding changes to benefits or company resources. Often there will be a company-wide email that is sent out, potentially followed by company webinars, a town-hall, and maybe even a “road-show.” While a massive effort to communicate these updates and changes does occur, it is expensive and extremely inefficient, not to mention often ignored by employees.
Companies that leverage mobile technology and applications to communicate with their employees regarding changes, updates, and additions to their benefits and health care packages can effortlessly communicate with their employees ensuring that everyone receives the message on their terms, and when they need it most. The ability to access information on the go through a mobile device empowers employees and demonstrates that you value them.
Mobile push notifications and text messages are great for communicating in real-time with your team. Push notifications and text messages encourage participation which in turn leads to engagement. In fact, push notifications to have three times higher read rates and 75% of the recipients read the message within an hour of receiving it. You’re able to communicate with your employees consistently, and your team doesn’t have to worry about emails getting buried or ending up in a spam folder. This helps your team increase their productivity and job satisfaction as well.
Great health and benefits packages can help you win top talent. The ability to consistently communicate these benefits to your team and make it easy to access them will help you retain them. Contact us today to learn more about how you can start to effortlessly communicate with your team.
What to read next: Boost Employee Productivity, Morale, and Loyalty