Hiring and retaining quality employees can be a major challenge for all businesses. It requires more than simply offering perks, it requires an element of caring. Offering employees a full wellness program shows that the employer cares about the wellbeing of their staff. It also increases employee health, which in turn decreases sick days taken, distracted employees, and health care costs. However, often times companies offer benefits and wellness opportunities that get lost among the employees. In order for employees to take advantage of all of their benefits, it is important to provide an easy to access platform that places all of their available benefits in one place, such as the patent-pending Continuwell mobile application (app).
The Cost of Staff Turnover
A study by the Center for American Progress found that turnover can have serious costs to a company. While the average turnover cost is 20% of the annual salary for mid-range positions (earning $30,000- $50,000 a year), turnover can cost up to 213% of the annual salary for executive positions, making it very critical that a company find ways to retain its employees. For example, the cost to replace a manager who makes $100,000 a year would be over $200,000!
Motivate Your Staff to Stay
Providing employees with an easy way to access and explore everything that the company offers will increase the awareness and utilization of the benefits offered from the employer. For example, in the Continuwell app, employers can provide links to their company wellness programs and insurance portals, as well as links to internal social platforms, employee recognition pages, or company blogs.
One corporate wellness company found in a study that turnover rates were four times higher for employees not registered in a wellness program, compared to registered employees. This is why providing employees with a convenient way to participate is important in employee retention.
Employers can use wellness programs to create health challenges to foster an environment of fun competition. In the Continuwell app, employers can post dates and details about events that the company is holding to celebrate achievements or milestones. Creating these events for employees helps them develop a bond to their coworkers and their company.
When staff members are left in the dark, rumors grow. Employee morale is best when you keep them informed. Many companies use email blasts as a way to communicate with employees, especially for those in multiple campuses. Unfortunately, as many CFO and HR managers know, less than 20% of those emails are actually read. A more effective approach to keep employees informed is through push notifications sent directly to their phone.
Push notifications allow a smartphone to receive and display social media or text message alerts even when the device’s screen is locked. When employees have an app with enabled push notifications, like the Continuwell app, employers are able to send specific, targeted messages to certain staff members. Studies show that open rates more than double when push notifications are segmented to specific groups.
The Benefits of the Job
When an employee is weighing the benefits of a job there are many factors they may consider. Easy access to benefits, wellness programs, and healthcare can help in hiring good candidates, keeping current staff engaged and healthy, and preventing staff turnover. Additionally, sending short, segmented communication messages that can be viewed easily and on the go, keeps staff involved with the company and develops a community where everyone working has a common goal.
What inspires you to be a happy, productive member of your team? How do you attract employees and keep your team happy and productive? Share your ideas with us on our social media pages, click the links below.