Employee engagement is a critical component to any business strategy. However, most engagement efforts are geared towards younger groups while the seasoned workforce veterans (normally age 50 and above) tend to be overlooked. We explain here why it is important that managers are actively engaging the older workforce and finding tools to make it easier for them to adopt newer technology, such as Continuwell.
Traditionally, the age groupings in many organizations were shaped like a pyramid. Younger workers held positions towards the bottom of the pyramid, employees in their late 30’s and 40’s held positions in the middle, and the top of the pyramid contained a very small portion of employees over the age of 50. As employees at the top of the pyramid began to retire, they were able to be replaced by employees who made up the middle portion of the pyramid.
Currently, employees born between 1946 and 1964 are continuing to make up a substantial portion of the workforce. These employees possess a wealth of knowledge, skills, and experience, and often hold senior leadership positions within an organization. And they aren’t retiring any time soon. While many companies focus on keeping millennials engaged, it’s equally important to keep seasoned employees engaged as their industry experience is paramount to the success of any company.
There are several strategies that employers can use to keep a team of veteran employees engaged. For example, many older workers, since they are no longer financially dependent on their work, seek a sense of purpose and value from the work itself. Also, in addition to contributing value, older employees enjoy the social interaction and intellectual stimulation that occurs in the workplace as well.
Social interaction in the workplace can come in many forms. However, one of the key aspects for keeping your older workforce engaged is effective and consistent communication. With the rapid development of technology, many companies are leveraging cutting-edge tools to enhance communication with their teams. According to a recent study, about 73% of workers between the age of 50-59 own a smartphone, and use it to communicate with family and friends.
As technology continues to evolve, the variety of platforms and applications becomes mind-numbing. This often leads to enterprise communication platforms that are fragmentary. The result is that communication becomes difficult and employees don’t have access to the information that can help keep them engaged.
By leveraging the power of mobile technology, Continuwell provides enterprises with a seamless platform that gives employees a convenient way to access company information and keep members of the older workforce engaged. As companies continue to grow and scale, it’s important for veteran employees to have access to company information. Ensuring that communications are easily accessible keeps employees from disconnecting.
Contact us today to discuss how the Continuwell platform can help your company better engage your employees and improve the way that you communicate.
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