Demands for enterprise mobility and flexibility are a new reality in today’s workforce, and employers have turned to mobile apps, such as Continuwell, to meet these demands. The right technology can increase productivity, enhance communication, and improve employee engagement. But how can you be certain your employees are sufficiently adopting the apps you provide? Some of the key determinants of the success of a new company mobile app include making sure it has information employees need to use regularly, allows for communication, and is custom to your company. Here are some tips to make your enterprise mobility strategy a success.
Determine the Primary Objective
The most widely-adopted and transformative apps provide access to critical internal documents, processes, and systems that your employees need on a regular basis. In a recent survey, 58 percent of respondents indicated that access to critical information was their first priority in deciding to adopt an app. Focus on the features employees will need in a mobile environment. Have an app that encompasses essential workflows, empowers your employees, and supports productivity, such as access to healthcare resources when employees or their family members get sick.
Customize the Mobile App for your Company
A standard app off the shelf is not likely to engage your employees because it does not solve problems specific to them and it does not feel like it is part of the company. Develop or customize a brand-specific application that is unique to your company’s mobility goals. Segment your employees by department, title, or preference so the app’s features are specific to the user’s needs. For example, with the Continuwell platform, you are able to customize your company app’s dashboard with buttons that are customized with services and resources specific to your company. We can also white-label the Continuwell app to become your company’s own mobile application.
Make Sure it Improves Communication and Engagement
Mobile technology provides unique opportunities for reinforcing your company’s culture. An important feature to look for is to be able to use the app to communicate with employees. This will help remind employees about the mobile app and help you get information for employees even when they are not on their computers. Use the app to disseminate critical information, newsworthy stories, and pertinent updates. Allow instant access to company notices and important materials. Send push notifications for upcoming appointments, approaching deadlines, and other relevant events. Push notifications have been shown to have over 88% open rates compared to less than 30% open rates in emails.
In addition, another feature to look for in communication is the ability to segment your employees for specific messages and features. As every communications or HR manager knows, different groups of employees need different communication. For example, when employees are located in multiple locations, some company events may be pertinent to only some locations.
Make Security a Priority
Trust in the company and its resources keep employees engaged and loyal. As a result, security should be a top concern when rolling out a new mobile application for the company. For example, your company’s app may provide access to health and wellness resources to improve overall employee health. Employees worry about sharing personal information with their employers and about the possibility of the information being breached. In addition, company data must be protected if you intend to allow access to your company’s internal networks through the mobile app.
To help ensure employee trust, make security information and individual data sharing policies visible so users feel confident that their information and the company’s infrastructure are protected from mobile-based threats.
While the above features outline the most important aspects to consider when developing a mobile app for your company, a couple more items to consider are the simplicity of the mobile application and employee feedback.
Sometimes, mobile applications are created by developers focused on the features and not on the user experience. While it may be tempting to create an app that can be used by multiple company agents, such as employees and clients, the most important part is to make sure that the app is simple, user-friendly, and easy to use. The mobile app should look different for different types of users. A complex mobile app will quickly get forgotten as one more obscure app on the phone.
Finally, remember to get feedback. Involve key employees on the decision of the mobile features and overall design. The end users will provide the most valuable insight into the app’s usefulness and functionality. Request their input and incorporate their ideas to gain their buy-in and support for your platform. Once the app has been launched, have small group meetings to get feedback and ideas to further improvements.
To attract and retain exceptional employees, your business should support a culture of mobility, information sharing, and collaboration. Implement your enterprise mobility strategy, and be prepared to enhance, change, and update your app to avoid falling behind demand.
Building your own company app can be time-consuming and costly. Companies such as Continuwell provide a cost-effective and fast way to create a company mobile application without having to start from scratch. Contact us today to find out how our technology can help support your enterprise mobility strategy and promote employee engagement and loyalty to your company.