Engaged employees are more productive and more loyal to their employers. Yet, a major challenge for companies today is the ever-increasing number of employees working remotely and on different campuses. The rate of employees working from home has grown by 115 percent since 2005, according to Global Workplace Analytics and the Telework Research Network. With more of the workforce leaving the traditional office setting, employers must also rethink how they interact with those employees. We will examine some effective tips and tools that employers can use to keep their remote employees engaged.
Employees are often drawn to working remotely in order to achieve a better work-life balance, have control over their schedule, and avoiding stressful commutes. Employers see the benefits of employees being off-site in the savings on operating costs, lower employee turnover, and increased productivity due to fewer office related distractions. Despite these benefits from having remote employees, it is important not to dismiss the camaraderie and collaboration that may easily be forgotten when employees are not physically in the office. Remote employees still need to feel like they are part of the team. In addition, having an easy application for employees to access important productivity tools improves effectiveness and connectivity to the company.
Tailor Communication to Employee Sub-groups and Use Push Notifications
Ensuring that remote employees stay engaged starts with effective communication. While email has been the traditional way to disseminate information, studies now show that people are 5 times more likely to see and respond to a push notification rather than an email. Nearly 77 percent of Americans own smartphones, including roughly 92 percent of 16-29-year-olds.
A mobile app can help reach employees even when they are not on their computers. Use the app to disseminate critical information, newsworthy stories, and pertinent updates. A customized mobile app for your employees also allows instant access to notices and important materials. Send push notifications for upcoming appointments, approaching deadlines, and other relevant events. For example, in order to keep remote staff involved in their organization, one Continuwell customer has links to company newsletters and blogs on their employees’ dashboard and periodically sends out push notifications to encourage participation.
In addition, remember to tailor the information to different subgroups of employees so that they receive information that is relevant to them. With the ever-growing diversity in employees’ location, background, and age, it is important for company leaders to look for tools that allow messages to be sent to people based on their preferences and location so that employees feel valued and continue allowing for the company push notifications on their phones.
Connect to Team Culture
Though remote employees may not be in the office, it is still beneficial to encourage collaboration. Even if employees are spread across the country they feel that they are part of a team they will be more likely to be engaged in their organization. This can be accomplished through multiple tools that help teams collaborate outside of the office. Your team may need a platform for quick instant messages or may need a platform that allows for file sharing for projects. Companies can also develop a team spirit by subscribing to an internal social media platform or by having a section in the company’s intranet designated for team connection.
The challenge with that is that it often takes several tools to encompass what the remote team needs to connect and collaborate with each other. Managing and finding all the different resources can be challenging, and placing all the important tools in an easy to access platform such as the Continuwell platform, makes it easy for employees to engage and access the resources.
Make Important Company Resources Easy to Access
While having various resources to help employees engage and stay productive is crucial, making those easy to find is paramount for them to be effective. Drive use of resources by keeping critical links and apps in one place on a desktop or smartphone. Company branded mobile applications, such as Continuwell, allow for all important links and information to be conveniently placed in one mobile application for your employees. Not only that, but your company is able to quickly modify those links as the resources and tools change, keeping your company app always relevant and up-to-date.
With the help of technology, employees are able to move out of the traditional office setting, changing the way your team operates. Having the right tools in the right place will encourage collaboration with remote employees. Continuwell is able to place all the important collaboration and communication tools in one easy-to-use app for your employees and includes the ability to send customized, segmented push notifications to increase engagement. Contact us today to set up a demo and see how the Continuwell platform can help transform the way companies communicate with employees.
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