Employee communication and engagement
Internal communication within an organization is critical in today’s job market and more important than ever before to meet the demands of the changing business landscape. With an aging population and a new generation of workers, managers are now tasked to find new ways to engage more effectively with their employees. Businesses that don’t communicate in ways that resonate with their workforce often find themselves paying the price in high turnover.
Our most recent eBook, Engaging and Communicating with Employees, examines in detail why employee engagement matters to employers and outlines steps employers can take to increase engagement, reduce turnover, and create relevant experiences using a mobile technology platform. Mobile employee apps, like Continuwell, reach employees through a medium that is central to their everyday communication habits and integrate features designed to keep employees engaged.
Here are some easy ways you can apply these strategies to improve employee communication in your organization.
Video is poised to be the future of content. Numerous statistics have proven how users are more engaged with video content than with any other medium. In a workplace setting, Vibons points out that 75% of executives watch work-related videos on a weekly basis.
The internal communications team may then capitalize on video by sharing important videos on internal channels. Employees may appreciate a variety of video content, like tutorial videos, motivational videos, and important updates. Continuwell can provide easy access to all the videos you provide right on their phone. You can divide it in folders relevant to the groups of employees to encourage views for similar videos. Furthermore, with push notifications, they will be directed to the video you would like them to watch immediately.
Allow Employees to Blog
Blogs may have started as online journals, but over time, they have evolved into mediums through which people gather valuable information. Now, corporations have the option to build their internal blogging platform for employees to publish their own blog posts and read others’ content.
The main benefit of having this sort of platform is that it establishes an open-door work culture. Employees can read the ideas of another colleague and make suggestions. Blogging can also help a company build an archive full of industry knowledge. New hires and recruits can also refer to previous employee blog posts to gain a better understanding of their duties or the company’s objectives. For this purpose, consider companies like BlogIn and BlogHub by Nokia.
The HR Technologist reports that 79% of employees believed they would be more productive if there were more game-like qualities incorporated. Hence, gamification is becoming increasingly popular in internal communications, combining traditional motivational techniques and modern game design.
Gamification in enterprises can take various forms. For instance, leaderboards tend to bring out the competitive side of employees, while also providing real-time reports on a company’s targets. Companies looking to gamify their processes can partner up with game developers who already have prior experiences with other enterprises.
Display Digital Signages
It is common knowledge that employees aren’t fond of being bombarded with emails. Not only do email notifications cause distractions and affect productivity, these notifications also create unnecessary stress. Instead of flooding someone’s inbox with messages, employers can explore digital signs instead. They can be used to display various things, such as employee shout-outs, company reminders and announcements, inspiring photos, and a live social feed.
When integrating digital signs in an internal communications plan, consider their placements. To deliver messages, signage needs to be located in strategic places around the workplace, like the lounge area, the lobby, and the kitchen. Seeing updates on these common areas can open up opportunities for employees to discuss and collaborate on the topics at hand.
Encourage Employee Recognition
Employee recognition is an effective way for managers to show appreciation and positive feedback for their team members.
But shout-outs from the company or its managers may be treated as too formal by employees. What businesses can do to expand the concept is to allow fellow employees to recognize their colleagues. Celebrating the work of fellow peers encourages teams to focus on positive outcomes, as well as make employees feel valued.
One way managers can do this is by setting up a weekly recognition day, during which employees can publicly praise a worker for a job well done. Employees can easily nominate each other filling out a form right on their phone using their company’s branded app created by Continuwell. This will encourage them to reflect on workplace activities to determine who performed the best. During this thought process, an employee can also assess their own individual performance. The weekly results may inspire others to strive to earn recognition the next time around.
While these strategies provide an interesting take on improving internal communications, they will mean nothing without the competence of company leaders. According to the Organizational Leadership page at Maryville University, managers with the appropriate skills can instigate positive change and influence a collaborative environment. Collaboration itself can help define organizational behavior and encourage continuous improvement. It’s imperative for leaders to develop their organizational skills first, as these can help them analyze a company’s areas for improvement. Only then can they work with the HR department for an effective and creative internal communications strategy.