Once open enrollment is over what are the next steps brokers need to take to ensure a successful rollout? As every successful broker knows, an important aspect of keeping clients is to have a long-term rollout plan in order for their clients’ packages to be successful in the coming year. Having the right implementation tools for brokers in place will help to guarantee that their clients’ employees are utilizing their resources and can be the difference between happy customers and those who feel that the packages were a waste of company resources.
Over 80 % of employees today have a smartphone, so having a rollout strategy that includes access to resources on a single mobile app is one of the best ways to ensure employee adaptation. The platform that a broker uses must be efficient, intuitive, flexible, and accurate, with low overhead costs, and ideally, it should be white-labeled for the company. Mobile technology, such as the Continuwell enterprise mobile platform, allows brokers to educate employees on what resources are available and where to access them. A tool like this will increase the utilization of products and help ensure that employers will keep coming back. Let’s explore what the technology and the communication aspects of a mobile technology need to be for a successful rollout:
A recent Economist Intelligence Unit study of over 1,800 employees worldwide found that employees consider themselves more productive, creative, and loyal when employers are using mobile technology in the workplace. Providing clients with a platform that allows their employees to easily access their benefits and resources from a mobile application will increase engagement and utilization of those services that they just enrolled in.
However, to ensure success, the platform needs to be straightforward and organized. It should allow all applicable products, resources, information, and links to be accessed from one single dashboard. Having all resources and services available in one place will make the app convenient and user-friendly.
The platform should have the ability for on-demand customization. When products or services change, managers need to be able to update the platform instantly, without the need for clients or employees to update their app. Using a platform like Continuwell, brokers are able to offer clients a customized app at a fraction of the cost and time it would take to develop independently.
Having the right technology is only part of the plan for the successful implementation of employee benefits packages. Brokers must have tools to communicate to clients and their employees after open enrollment and throughout the year. For example, with the Continuwell platform brokers are able to send employees push notifications throughout the year to ensure everyone is aware and takes advantage of their services and benefits. Brokers can also work with companies to send push notifications about important company events, making the mobile app a crucial part of the company.
What should push notifications look like? In order to be most effective, messages sent to clients and their employees should be simple and relevant. In addition, the more the message is tailored to the correct employee group, the higher the likelihood that the employees will open the messages. The Continuwell enterprise solution, for example, allows companies to segment employees into different groups and send messages to the appropriate group. For example, see this related article on engaging an evolving workforce.
Become a Continuwell Partner
The Continuwell partner program provides an opportunity to uniquely brand your broker company with a customizable mobile app. Our platform makes it easy to roll benefits to employees, and for them to take advantage of their benefits. The app is completely customizable and different buttons can be replaced on demand, as benefits and vendors are replaced. Push notifications further encourage employee engagement and utilization of resources by allowing your company or your clients to send information, such as the location of screenings and parenting tips, directly to employees. The app also allows you to break down employees into separate groups and communicate with them based on health, demographics, or location.
When you partner with Continuwell, the use of a mobile app makes it easy for your clients’ employees to find the resources they need and keep track of their own health and wellness. If you are interested in finding out how you can become a partner and provide your clients with our Continuwell services please contact us for more information.
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