Companies are moving into the mobile space to engage and empower employees. The purpose of a mobile app is to increase productivity and improve active employee engagement. But you will not see a return on your investment if your employees are not using your app as intended. Before implementing a mobile app for your employees, such as the Continuwell app, you should have a clear, decisive method for measuring the success of your company mobile app.
How can you tell whether your mobile enterprise strategy is having the effect you want? Are productivity and engagement reaching the levels you desire? Will your company achieve its ROI goal? How will you know whether your strategy is successful without meaningful, quantifiable metrics to measure its usage?
There are several key performance indicators (KPI) that will help clue you in to your app’s success. You must regularly review these KPIs to determine what aspects of your app are getting the most usage, by whom, and which features are collecting dust. A recent survey conducted by Red Hat Mobile found that 51% of respondents understand the importance of KPIs, but are not fully using them or supporting them as metrics of success. This is a clear indication that many companies need to increase their dependence on KPIs, especially if they plan to expand and invest in their mobile strategy.
Some key performance indicators include:
- number of apps downloaded or installed
- number of page views
- number of active users
- number of times opened/used per day per user
- average length of each session
- average length of time spent on each feature
When you have the data for the app’s use, you can then measure the information against productivity and output. Conduct surveys on employee happiness and engagement. Be prepared to enhance, change, and update your mobility strategy to in response to the results of your KPI findings and surveys, to increase employee engagement and productivity. The Red Hat Mobile survey found that 74% of organizations that used KPIs to measure mobile app success reported a positive return on investment. A part of adapting to employee responses is being able to adapt to mobile applications that emphasize the resources that are the most important to them.
Continuwell not only provides a robust platform for your company’s unique employee resources, we have the tools you need to measure its success. We provide data such as app downloads, participation, links clicked, and overall interaction with your company mobile app. Whether it’s one group of employees who are fully engaging with the app or a specific feature that isn’t being used properly, Continuwell’s information can identify the areas that are working well, and the ones that need to be adjusted.
To attract and retain exceptional employees, your business should support a culture of mobility, information sharing, and collaboration. Contact us today for more information on how Continuwell can support your mobile technology goals, and help increase your ROI.
What to Read Next: Mobile Technology to Improve Employee Communication and Engagement