Effective employees are the most important asset in a company. Companies invest thousands in productivity tools and health resources for employees to ensure efficiency. Now that you have committed to the investment in your people, how do you make sure they actually take advantage of those tools and have access to key resources?
One of the difficulties for employees is the large amount of information provided by employers and it can sometimes be hard to figure out which ones are the most important to focus on. Employees need help finding the right resources when they need them. According to surveys, most employees prioritize healthcare benefits in their job choices but do not quite understand what those benefits mean.
How do you engage your employees, ensure they understand the resources available to them, make sure that the employees are actually taking advantage of those resources, and not go insane working yourself 24/7 on the phone, in meetings, explaining the resources? Short answer: Take advantage of mobile technology.
The new generation of employees spend more time on their phones, and not so much on their computers. Studies also show that to younger employees (your millennials) phone calls and meetings are seen as interruptions, which decrease productivity. Instead, they prefer the text, push, and instant messages.
With the use of push notifications, employers have a direct line of communication to their employees. People are four times more likely to read a push notification, as opposed to emails. Whether it is important company announcements or a weekly motivational quote, look for a platform that can easily send push notifications from an administrator dashboard. Also, make sure that the platform includes the ability to segment the notifications to specific employee demographics to ensure that the message is relevant. Managers can pull reports on notification delivery and open rates to continuously measure effectiveness and resend notifications to those who have not acted on the push notification.
But why stop at the push notification? Since over 75% of Americans today have smart-phones (and the numbers are higher if we count only working Americans), creating a mobile app that is specific to your company and that includes your important productivity and wellness tools can significantly increase the usage of your resources. A company-specific mobile app also creates a sense of pride that increases morale among employees. Companies, such as Continuwell, can configure a mobile app for your company at minimum expense and investment of your time. These companies specialize in mobile and engagement technology, making them efficient and cost-effective.
Finally, as all HR directors and CFOs know, getting access to data and reports is crucial to determine the effectiveness of an engagement tool. Look for technology solutions that give you detailed analytics in your administrator portal. Look for a mobile application that allows you to get details on how are your members using the app. For example, what products are employees most interested in? Which products are being underutilized and require promoting? How many employees clicked on push notifications or a call to action?
In closing, when people want to take advantage of the resources offered by an employer or organization, they often confront a poorly-organized, confusing pile of paper, usually in file folders they never open. Look for ways to make access to these resources easy and communication seamless.