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Employee wellbeing can be an easy win-win for both companies and their members. For the companies, the benefits include a more committed workforce, more engagement during work hours, and a decrease in overall health care costs if wellbeing includes healthy activities. For employees, is means a better overall balance between work and personal care. While having the programs in place is the first step, companies now need to address how to encourage members to take advantage of the resources available to them. There are some easy to implement tips, while there are some strategies that require more of a culture shift from the management team.
Provide Multiple Forms of Communication and Engagement Tools
Effective communication is critical to any employee engagement strategy. Informing employees of relevant topics can give companies a competitive edge by increasing engagement levels and in turn, impact the bottom line. To enhance internal communication, organizations should focus on creating a consistent flow of information and ensuring each message is engaging and consistent with the company goals.
Look for different forms of communication that will engage all the various members of their team. For example, there is a gap in communication style for different generations, with younger millennials preferring a chat or a push notification. Look for platforms, such as Continuwell, to bridge communication gaps by providing companies with different communication platforms. In addition, providing employees with various channels for immediately accessing organizational information makes communications more engaging.
Some team members will prefer push notifications, while others will prefer to read the company blog or newsletter. Companies can also use videos and podcasts to engage employees. Regardless of the medium, when employees have the option to choose how they want to receive information it creates a sense of respect for the employee and enhances the level of engagement.
Make Information easy to find and use
As your company looks into different wellbeing programs, keep in mind that you want them to be easy to find and access. With all the various resources now available to people, a challenge has been to understand all that is available to them and decide what resources make the most sense.
Multiple platforms also make it difficult to keep track of all the different resources. Look for a company-specific platform that gives easy access to all the key resources in one place. For example, a company we have been working with had less than 0.5% usage rate for their telemedicine program. Most members that we spoke to did not know how to access the program even if they knew the service was available to them.
Continuously Encourage Wellbeing Habits
An important factor that leads to the successful adoption of a positive wellbeing program is to establish a long-term strategy to continuously encourage employee participation until it becomes part of the company culture and the member habit (see related article). Just simply providing the resources to kick-start a wellbeing program is not going to be enough. Mangers need to take an active role and be right there with employees in developing and maintaining new wellbeing behaviors. Constant communication, through push notification or live events, can lead to a higher adoption rate and increased employee productivity. Some companies also create a healthy competition among different team members to design a fun program to get members involved.
In sum, wellbeing programs have the potential to create significant value for companies and their staff. Managers need to understand how developing positive wellbeing programs will require some planning for communication and promoting a culture where team members feel good about wellbeing. It takes several weeks of practice for new wellbeing behaviors to become new habits. So it is vital that managers develop a long-term strategy that includes an easy-to-use tool in order to make your program a success.