The ever-increasing amount of technology and resources for employee wellbeing and engagement can make the workload for HR managers and COOs overwhelming. When deciding on a solution, it is important to stay focused on the needs of your employees and choose those that will benefit them while not increasing your workload in educating and engaging employees with the resources. Below are some easy to implement technology solutions to help you inform and engage your employees with the resources that you have already paid for.
The first step in effective engagement is communication. Look for a solution that allows for multiple methods of communication, as people have different inclinations on how they prefer to access content. Company communication is not limited to email anymore. Managers can use various platforms to reach employees, such as push notifications, cloud-based collaboration tools, videos, podcasts, and social media. For example, studies show that people are four times more likely to watch a video than read a document.
Next, examine what are the key resources employees should be more actively engaged in. What is preventing employees from using company benefits or products? Is it lack of knowledge about the product? Is it lack of understanding on how it will impact their health?
If you are unsure how to answer the above questions, find a tool that drives actionable responses in surveys. Employee surveys can help managers keep their finger on the pulse of their company. To encourage wider participation, surveys should be short and targeted. For example, in the Continuwell app managers can send a quick survey question to determine how their employees feel about company-related topics, like “Do you enjoy the company lunch-and-learn events?” or “Have you received your open enrollment documents for next year?”.
A key factor is to make sure that however you communicate, employees are able to access from their phone. For example, with Continuwell administrators are able to highlight important employee benefits and products on a customized mobile app. The administrator dashboard includes the ability to quickly send targeted push notifications or surveys directly to employee smartphones. This creates engagement in the app, as well as all of the resources listed on their company dashboard.
Finally, look for the ability to analyze data to evaluate if the engagement efforts are working. Your management tools should allow administrators to review open rates for company products and resources in order to better understand what employees are using. This can also help managers know which products are being underutilized so that they can determine whether it should be promoted more or cut.
There is no such thing as a one size fits all solution. Managers need to examine what is important to them, their employees, and their company culture. Tools like Continuwell can help administrators manage and engage employees by making resources easy to promote and gauge for managers and easy to access for employees.
Contact us today to find out how Continuwell can help you better connect and engage with your employees to improve their wellbeing through push notifications, surveys, and more.
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