Ensuring that employees stay engaged starts with effective communication. People are four times more likely to see and respond to a push notification rather than email. Employers are using push notifications to drive awareness and engagement with employees on their company enterprise mobile apps.
Most people who own a smartphone are familiar with push notifications from their various apps. They are the brief messages that are displayed in pop-up windows or a slide-down. These alerts often include a link to a specific screen with more information. These notifications can be used to alert, inform, and engage employees anytime, even when they are not currently using the app.
Studies show that 88% of users will launch an app when prompted by a push notification. However, to keep those engagement rates up the messages should be tailored and segmented to employees with relevant information. Research shows that the open rate of push notifications doubles when the message is segmented.
Enterprise solutions, such as the Continuwell platform, give you the power to send push notifications directly to employees. Continuwell also allows companies to segment employees into groups to tailor information that is relevant to them. This means that the right people get the right message and are more likely to be engaged.
Push Notification Examples for Employees
Important Documents – Push notifications can be used as a tool to remind and link employees to company documents that need to be completed. For example, enrollment forms for company health insurance options during open enrollment.
Event Invitations and Reminders – Reminders and calendar invitations often get lost in email. However, in platforms, such as Continuwell, the push notifications employees receive can link invitations or reminders right to the event calendar in the app.
Emergency alerts – Most companies have emergency preparedness plans for various situations. This fall, companies along the Gulf Coast and Florida had to put those plans into action due to Hurricanes Harvey and Irma. A company mobile app with push notifications, such as Continuwell, allows companies to send messages targeted to employees in the specific affected areas.
Newsletters – Employees can be notified through push notification of recent company newsletters. They will be more likely to click the notification leading them to the newsletter right there on their phone.
Recognition and Feedback – An effective way to keep engagement and morale up is to recognize employees for their achievements and hard work. For example, employers could announce the employee of the month through push notifications. Additionally, employers could send out notifications with a link to a company survey to get advice on what the company is doing right and what can be improved.
Once employees are actively using their company’s enterprise application, push notifications can be used to ensure they keep using it by driving engagement with the application.
If you would like to find out more about how you can empower your employees with company information at their fingertips contact Continuwell at 844-258-HEAL (4325).
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